Cookie Policy

Cookies are small files that are sent to the browser and saved on the user’s device when he visit Cookies allow the site to function efficiently and improve its performance. They also provide information to the site owner for statistical or advertising purposes, mainly to personalize the browsing experience by remembering user preferences.

Our site uses different types of cookies and related technologies, each of which has a specific function.

Technical cookies

Technical cookies are distinguished in:

  1. Navigation or session cookies.

From the first access these cookies allow the site to work properly and allow you to view contents on your device by recognizing the language and the market of the country from which you chose to connect. Navigation cookies are technical cookies and are necessary for the operation of the site.

  1. Analytics Cookies

These cookies are used to process statistical analysis on how users navigate on our site. Novomeccanica treats the results of these analyzes directly and anonymously and exclusively for statistical purposes.

  1. Functionality cookies

These cookies allow, on the basis of your express request, to recognize it on subsequent accesses so as not to enter your data at each visit (for example: “Recognize me next time”).

Functional cookies are not essential to the operation of the site, but improve the quality and the browsing experience. For the installation and use of technical cookies, the user’s consent is not required. However, it can manage these cookies through the browser settings, or the sites indicated in the section below managing cookies.

Below is a table that shows the cookies on this site:


Name Supplier Purpose Expiration Type
CookieConsent It stores the status of the user’s cookie consent for the current domain 1 year HTTP
wordfence_verifiedHuman This cookie is used to protect the site from malware or other types of cyber attacks. Session HTTP



Name Supplier Purpose Expiration Type
wfvt_# Remember the user’s submitted data when a comment is posted in a blog post. The aim is to complete the fields of the form automatically for subsequent comments to save time for the user. Session HTTP



Name Supplier Purpose Expiration Type
240plan Unclassified Session HTTP
240planBAK Unclassified Session HTTP
gdpr[allowed_cookies] Unclassified Session 1 year
gdpr[consent_types] Unclassified Session 1 year


HOW IS THE CONSENT (OPT-IN) PROVIDED FOR THE USE OF COOKIES? The consent to the use of profiling cookies is provided by the user through the following methods: closing the banner containing the brief information, scrolling the page hosting the banner or clicking any of its elements and can be revoked at any time. All technical cookies do not require consent, so they are installed automatically as a result of access to the site or service.

Profiling cookies including third parties

Profiling cookies are designed to create profiles related to the user and are used in order to send advertising messages in line with the manifested preferences by the same in the context of web browsing.

For the use of profiling cookies, the consent of the user is required with the methods provided on the site.

In the case of third-party cookies, the site does not have direct control of individual cookies and can not control them (it can neither install them directly or delete them). However, you can manage these cookies through the browser settings, or the sites indicated in the section below managing cookies.

Cookies installed on this site

Here is the list of cookies on this site. The third-party cookies present the link to the privacy policy of the relative external supplier, where it is possible to find a detailed description of the individual cookies and the description of the treatment that is made of them.

Google AdWords

Our site uses “Google AdWords”. When accessing our site through Google, Google AdWords inserts a cookie in your browser that allows us to make statistical analysis on the use of our site (for example the number of registrations and / or first purchases on the site that derive from a specific AdWords) .

You can get more information about conversion tracking, especially about how you can limit the collection of data through Google cookies at the following link:

Google Analytics

We use Google Analytics, a web analytics service provided by Google.Google Analytics uses cookies that allow the analysis of the use of the website. The information generated by the cookie on the use of the site is transferred to a Google server and stored. The IP address will not be visible. Only in exceptional cases will the IP address be transferred to Google’s servers and made anonymous later. Google will use this information, on behalf of Novomeccanica, for the purpose of examining your use of the Site, for compiling reports on the activities of the Site and for providing other services relating to the activities of the Site and the use of the Internet for site managers. Google will not associate the IP address transferred from your browser as part of Google Analytics to any other data stored by Google. You can disable the use of cookies by selecting the appropriate setting on your browser; however, please note that in the case of disabling cookies you may not be able to access all the features provided by the Site. Furthermore, you may prevent the collection of data generated by cookies and related to the use of the Website (including your IP address) and the processing of such data by Google by downloading and installing on your browser the plugin available at the following link (link valid as of June 2015):

We also use Google Analytics to analyze Google AdWords data for statistical purposes (such as determining how many times a product is viewed / selected). If you want to disable this function you can do it using the settings on your preferences:

If you are registered on our site and you visit it, we will use Google Analytics to create cross-device reports on your activities on the Site. For this purpose, we will link your Novomeccanica username with your profile on Google Analytics without linking this profile with its real name or other information that identifies it individually and directly. This ability to analyze works also to a limited extent without cookies, so your behavior on the Internet can be at least partially assessed through Google Analytics Universal if you have disabled cookies in your browser. To avoid this monitoring, please use the following link:

How to disable cookies and manage preferences

Most browsers are configured to accept, control or possibly disable cookies through settings. We remind you, however, that disabling cookies or navigation functional ones can cause the site to function and / or limit the service we offer. Below is the way to manage cookies from the following browsers:





To disable analytical cookies and prevent Google Analytics from collecting data on your navigation, you can download the Browser Add-on to disable Google Analytics:

For more information on cookies and to manage your preferences on third-party profiling cookies, please visit

To request the removal of the profiling through cookies, please write to


The Youonlinechoice and platforms offer the possibility to refuse or accept the cookies of many digital advertising professionals.

We recommend you to use these platforms to manage the revocation of consent to the use of cookies.

To find out more about targeted advertising, you can consult the following pages:

European Interactive Digital Advertising Alliance (EIDAA)

Network Advertising Initiative (NAI)

Interactive Advertising Bureau (IAB)

Last updated: July 2018

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